Online bargain hunting just got a lot more expensive.
Starting April 25, popular Chinese e-tailer Temu began adding steep “import charges” to customer orders in response to President Donald Trump’s new 145% tariffs on Chinese imports. For many transgender individuals and low-income communities in the United States, these changes represent more than just inconvenience; they further limit access to affordable clothing, self-care items, and home essentials.
Temu’s new fees often more than double the cost of items. A CNBC analysis found that a summer dress priced at $18.47 now costs $44.68 after a $26.21 import charge. A child’s bathing suit, originally $12.44, rises to $31.12 with an added $18.68 fee. Even a handheld vacuum cleaner listed at $16.93 jumps to $40.11 after a $21.68 surcharge.
Temu’s website explains that the import charges “cover all customs-related processes and costs, including import fees paid to customs authorities,” but also notes that “the amount listed may not represent the actual amount paid to customs authorities.”
The price adjustments began after Temu announced earlier this month that it would raise prices in response to new tariffs and the end of the “de minimis” exemption, which had previously allowed low-cost imports under $800 to enter the U.S. without duties.
Meanwhile, Temu’s main competitor, Shein, has also raised prices but does not appear to be implementing separate import charges. Instead, Shein updated its checkout messaging to state that “tariffs are included in the price you pay.”
The added fees significantly erode the value proposition that made Temu a favorite for cost-conscious shoppers. Temu established its U.S. popularity by promoting incredibly low prices for clothing, electronics, and home goods.
Why This Hits the Transgender Community Hard
Affordable online retailers like Temu have been critical for many transgender individuals, especially those living on limited incomes or in areas with few inclusive shopping options. Gender-affirming clothing, makeup, home goods, and accessories are often priced much higher or simply unavailable at traditional stores. Online access opened doors for self-expression and dignity without forcing people to choose between identity and survival.
Transgender Americans already experience significantly higher rates of poverty, unemployment, and discrimination compared to the general population. When online options become pricier or out of reach, it restricts their ability to safely and affordably access items that affirm their gender identity or support basic well-being.
A steep tariff that drives up the cost of everyday essentials is not just an inconvenience for many transgender shoppers; it becomes yet another barrier in an already challenging environment.
Shoppers Feel the Impact
Social media forums have been flooded with shopper reactions since the changes took effect. Some users noted that prices “went flying up” overnight, and many lamented that Temu’s once unbeatable prices now rival those of Amazon, Walmart, and Target, but without the faster shipping times.
Recently, Temu has worked to highlight items stored in U.S. warehouses as a way to avoid extra import charges. Products listed with a “local” tag and a “no import charges” banner are being heavily promoted. However, analysts caution that inventory is limited, and once it runs out, shoppers can expect broader price increases.
Temu has also sharply cut back on its online advertising in the United States. According to Sensor Tower data, Temu’s ranking in Apple’s App Store has dropped to No. 73, down from a consistent Top 10 position. Shein’s ranking has similarly declined.
Business analysts warn that these price hikes are likely just the beginning. With the de minimis rule ending and higher tariffs set to escalate further in June, costs for imported goods are expected to rise across multiple categories.
For transgender individuals and their families, who often rely on affordable online platforms to safely and economically access clothing and essentials, these rising costs present more than a financial challenge; they strike at a vital support system for living authentically and with dignity.
As prices continue climbing, many shoppers may have to reconsider how and where they shop to meet their needs.
